July 23, 2026, EDITION

The summer market continues to attract motivated buyers. First-time buyers recently accounted for nearly half of all purchase mortgages, showing that many are finding ways to achieve homeownership despite today’s affordability challenges.

Homes are moving off the market a little faster than they were a year ago. Buyers are acting when they find the right property, creating a healthy pace of activity even as more homes become available.

Builders are helping fill the housing gap. Demand for newly built homes remains stronger than last year, with many buyers taking advantage of builder incentives and additional inventory.

Pricing strategy is becoming more important than ever. While some sellers have reduced prices following the holiday, many are entering the market with competitive pricing from the beginning, helping attract serious buyers.

Today’s market rewards preparation. Buyers who are pre-approved and sellers who present their homes well are putting themselves in the best position for success, regardless of market conditions.

The market continues to offer opportunities on both sides of the transaction. Whether buying your first home, moving up, or preparing to sell, thoughtful planning can make all the difference.

DID YOU KNOW?…Homes recently sold faster than they did a year ago for the first time since April 2024. It’s another sign that well-priced homes continue attracting motivated buyers.

Freddie Mac’s latest Primary Mortgage Market Survey shows mortgage rates continuing to move within a relatively narrow range. While affordability remains an important factor, many buyers are adapting by exploring different loan options, builder incentives, and homes that fit comfortably within their budget. Remember, mortgage rates can be extremely volatile, so check with your mortgage professional for the most up-to-the-minute information.

Keep an open mind during your home search. The perfect home may not check every box today, but it could offer the location, layout, or long-term potential you’re looking for. Sometimes the best opportunities are the ones you didn’t expect.

Summer buyers are often ready to move quickly. Simple touches like bright, clean living spaces, trimmed landscaping, and flexible showing availability can help your home leave a strong impression and encourage faster offers.